In the land of Queen Elizabeth, JCB is synonymous with backhoe. In Brazil, integrating communication activities to make the British-accented company more known to the press and other audiences is G&A’s mission since 2005.
Connectivity and synergy is the secret formula that makes JCB a reference in the yellow goods and infrastructure market, and unites many passionate brand fans in social networks. Participation in fairs and events throughout the country relies on our creative advertising strategies and communication aligned with the distributor network.
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